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February 25, 2008


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Paula A. Henry

The first step is making it through the front door for the Consult. Next, you have to make sure you are walking through it again, and sometimes that can be more challenging. In many cases, your clients will "shop" your competition, but not always. They may not know your prices are more reasonable or they may have a preconceived idea of what Staging will cost, and it is under-valued in their minds. I find that many sellers are already "checked-out" and don't feel inclined to invest anymore money into a property they are selling. So, it is your job to show them the value in what you are proposing. They need to know what the potential pay-off will be and realize you have to spend money to make money. You've got to SELL IT! When I go on a Consultation or Staging Assessment, I will often do some little (and I do mean little) "tweaks" so the seller can get a first hand look at my skills and how much impact my expertise will have on a space. Best of luck!

Jo Hillberg

Does anyone in the SDP have a sure fire way to close a staging consult. I did a consult yesterday for a client who needs their living room staged. I gave them a price and they told me they have to think about it. That is the answer I get allot lately, then they decide not to do it. I just don't understand why. My prices are more reasonable than anyone in a 50 mile radius of my business. Any help from anyone will be appreciated. Thanks, Jo Hillber
Finishing Touches Interior Design.

JoAnne Lenart-Weary

Thanks Sandy for the input. The thing I love about our business is that connecting with our peers is something that we have championed and it is a whole new way of doing business. Instead of worrying about who is doing what, we are all working together to make us and the decorating industry a better place. Blogging helps us all to do that as we share ideas, inspirations, frustrations, and more. We hope you keep visiting our blog! JoAnne

Sandy Dixon


I couldn't agree more...blogging is not only a way of communicating and sharing within a peer group, it's a dynamic way for professionals to stay current within our industry.

The thought of blogging can be intimidating to some, however if you make it one of the tools in your marketing tool box, you'll not only increase your knowledge, but also your visibility.

To find out how to blog, either ask someone who blogs to give you some guidance, take a class locally, research online tutorials or get a 'how to' book. I bet there is even a Blogging for Dummies book out by now!

Diana, Devine Designs

JoAnne, you are too funny!!

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