The Business of Marketing Interior Decorating

Okay, okay....back to work! It is hard to believe that The SDP conference was already a week ago. It was hard for me to get back in the groove. I have not had many days off for years. Although I did understand the sacrifices that I needed to make in order to get this business, Design By DesAnn, off the ground.
Whenever I need to make an investment in my business I try to think of it in terms of, "How many hours do I need to "work/play" to pay for this...how many clients?".
For 2 hours a month of client work I can invest $150.00 towards my marketing. Let me break it down for you. I will GLADLY work for 2 hours a month. Even though I am not being paid personally, my business is being paid. Actually my business is making an investment that WILL make a profit.
If I purchase 2 large window decals from Vista Print with my logo it is only $30.00. Hundreds of perspective clients see these signs every day. Vista Print also now has two sided YARD SIGNS, with my logo for only $60.00 for 4 of them.
A web site can be as little as $45.00 per month through Simplified Websites. Well worth the money. I receive about 20 calls or emails per month due to my web-site. Of those 20, at least 15 will book a date with me for one of my services. Through Constant Contact I can also have a monthly professional Newsletter that will reach up to 500 for $15.00 per month.
Okay, that is $150.00 and I will not be buying yard signs or decals every month.
It amazes me that for the investment of only 2 hours, I can utilize all of these great resources.
I try not to think of the money I need to market my business as money, but as how many hours or clients do I need to pay for it.
I highly encourage you to make the investment in yourself. YOU AND YOUR BUSINESS ARE WORTH IT!

My Best,
DesAnn
Design By DesAnn of Ohio

Comments

[Julie Martelo/Florida]

I too have so many ideas to implement since the conference. I've been slowly working on my "list".... making some progress. I signed up for a FREE blog and got that set up. Now if I can just visit it each week to post something new and interesting. Annie, I know your site will be great when it's completed! Can't wait to see you again.

[Annie Doherty]

Thanks for the great business investment ideas DesAnn.

As you know I am slowly starting up the USA branch of Stagehouse and cannot wait to put your ideas into practice.

Web site first though, I didn't want to transfer all the words straight from our UK site and I am finding it more difficult than I would have thought to say the same things differently!

Happy marketing....

Annie

[Julie Martelo/Florida]

testing

[DesAnn]

Yes, it really isn't work when you are following your passion. I too agree that in todays world a web site is a must!
Your web site is beautiful. I'm particularly enjoying that we at The SDP have reached out across the world and today Australia answered. Best of luck to you in all of your adventures!
Best,
DesAnn
Design By DesAnn of Ohio

[MKDC Interior Design]

Great article - when you are doing something you love and getting paid for it - is that really work? :)

Sounds like your website is a great source of leads for you - in this day and age if you have a business you really need a website.

All the best!